In case you’ve crawled into a black hole and haven’t heard the news – Queen Bey is back on the scene presenting Ivy Park, a new athleisure brand.
The line is described as a “merging fashion-led design with technical innovation creating a new kind of performance wear: modern essentials for both on and off the field.” The 200-piece line will be available in mid-April and will run sizes XXS to XXL at Zalando, Notdstrom and Topshop.
The singer has released promotional videos and images along with an Ivy Park Instagram page for and has also given Elle Magazine exclusive behind-the-scenes footage which can be viewed below.
The Ivy Park website is also rumored to host clips of unreleased music from the Queen of Slay along, and from the sound of what she’s giving us – this next album will be another round of hits for Beyonce.
Check out the behind-the-scenes clips (courtesy of Elle) below as well as images and videos from the brand’s webpage and social media account.
A video posted by Elle Magazine (@elleusa) on Mar 31, 2016 at 8:26am PDT
A video posted by IVY PARK (@weareivypark) on Apr 1, 2016 at 5:01am PDT
A video posted by IVY PARK (@weareivypark) on Apr 1, 2016 at 1:46am PDT
A video posted by IVY PARK (@weareivypark) on Apr 1, 2016 at 6:39am PDT
Featured Images: Instagram, Elle and Ivy Park