It’s officially GRAMMY week! And while many artists sift through lists of nomination and as attendees deliberate dresses and suits, Anderson .Paak partners with the Recording Academy to celebrate his upcoming first-time performance with a gospel version of his hit, “Come Down.”
The video below, curated by Believe in Music on behalf of the Recording Academy, honors the positive influence brought by music and the sense of unity that can come from a track.
Evan Greene, Chief Marketing Officer at the Recording Academy, describes the promotional efforts:
“Our intention with this year’s brand campaign is to highlight the inspirational and motivational power of music and its positive impact in light of the challenging times that we face,” said Evan Greene, Chief Marketing Officer of the Recording Academy. “This latest spot in the series captures music’s undeniable force to connect us and bind us together through a shared, collective community. The Recording Academy strives to reinforce music’s ability to unify, and this film serves to powerfully amplify this message.”
The Grammy’s will air on CBS, Sunday February 12th at 8:00pm EST where Anderson. Paak is scheduled to perform with Hip-Hop pioneers, A Tribe Called Quest.
Check out both versions of .Paak’s hit below!